In the heart of Dublin at the Bow Street Distillery, Ireland’s most famous whiskey was made for almost 200 years. When production moved to Midleton in County Cork, one door closed and another opened, as the site was turned into Ireland’s number one whiskey attraction.
Even Jameson admit that their old visitor experience on Bow Street in Dublin had gotten a bit stale. An expensive admission to an ex-distillery with an experience that paled in comparison to the similar Guinness Storehouse product across the Liffey. However, in March 2018 Jameson revamped the whole site and the result is a marked improvement. Admittedly, it still doesn't rank amongst one of Dublin's must visits though.
The problem with a food or drink attraction where you don’t actually get to see the product being made is that the tour has to be interesting and fun enough to make up for this. This is especially the case when Teeling Distillery – Dublin’s first new distillery in over 125 years – is doing so well. So Jameson threw the cash at the problem and the totally revamped and massively hi-tech site has become a success again.
The tour is split into four sections – the history, the distilling process and the tasting. It’s pretty simple but done very well with the usual charismatic Irish guide (they always are) to take you on the journey.
The trendy, memorabilia-filled bar areas are cool and inviting enough to beg you to stay for a few drams and cocktails after your tour. Atmospherically and aesthetically, they feel like a bar and not part of a museum.
One way to bling up you experience is by joining a whiskey blending or whiskey cocktail-making class in their upstairs rooms. The former gives you a fantastic memento to take home whilst the latter will get you pretty drunk.